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    七夕,其实不只是“情人节”

    七夕,其实不只是“情人节”


    来源:中国民间故事网   文章作者:佚名  点击次数:

        新华网济南8月16日专电题:七夕,其实不只是“情人节”(记者 钱荣、王海鹰、蔡晓莉)8月16日,是中国传统的七夕节,随着人们传统文化意识的回归,专家倡导和商业手段的运作,这个具有浪漫色彩的日子逐渐被大众所接受。不过记者在采访中也发现,在精明商家的炒作下,七夕节已被习惯地称为“中国情人节”,而七夕本身具有的传统文化内涵却似乎离我们越来越远。

        商家大打“爱情牌”

        随着七夕的来临,从网购店铺到传统商店,各个商家无不使出浑身解数,借着七夕之际,大打“爱情牌”,扩大自己的销售额。

        淘宝网披露的统计数据显示,从上周起,网上交易已经进入“七夕时间”,淘宝网的交易总额比去年同期增长88%,平均每分钟卖出5600件商品、每秒钟卖出93件商品。

        根据记者的搜索显示,淘宝网有关“七夕”的商品达798248件;而且该网站还制作了专题页面,针对“牵手期”“热恋期”“稳定期”等不同的爱情阶段,推荐出不同创意的礼单。在七夕相关礼品的销量上,根据网站统计,小熊毛绒玩具、水晶项链以及剃须刀的销量高居榜首,成为情侣们的在选择礼品时的最爱。

        在济南市各大商场记者也看到,很多柜台近日也推出了针对七夕的促销活动。华联商场的一位工作人员表示,由于今年的七夕节是在周一,连着周末正好三天,而且过七夕的主要是二十多岁的年轻人,因此商场也针对巧克力、化妆品等一部分商品进行促销。

        不仅仅是零售业,如今七夕的商业热潮已蔓延到餐饮、服务等行业,“七夕情人套餐”“鹊桥交友活动”“浪漫一夏、爱在七夕”爱情电影周活动……“商战”在饭店、影院、和婚庆公司上演。

        而商家打出的“爱情牌”,也得到了不少年轻人的认可。济南市一家鲜花店的老板李先生告诉记者,由于南方花卉产地受自然灾害影响产量,今年七夕玫瑰价钱甚至高过了年初的情人节,但这几天店内的玫瑰花卖得很好,买花的多为年轻人。

        正在热恋中的情侣郭露萍和范凯也认为,将七夕作为“中国情人节”并无不可。“可以让平凡的日子多一些情趣,这其实也是让中国人展示自己浪漫方式的一个机会。”郭露萍说。

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    ·上一篇文章:七夕节的文化内涵远比情人节丰富
    ·下一篇文章:小小剪刀下的艺术世界




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